Spar use Patented Reflective Bags to Boost Road Safety

In an effort to help curb road accidents, Spar Lambrechts launched their new line of shopping bags with reflective piping. 66 supermarkets used over 50,000 shopping bags in latest campaigns.  Since road accidents are high during the winter season, the retail store’s move to use patented reflective bags is definitely a wise decision. The additional safety feature is meant to increase visibility at night so pedestrians and cyclists remain safe while on the road.

Spar Belgium Launches Patented Reflective Bags, Aims to Boost Road Safety

Below, we discuss the advantages of using this innovative product:

Patented Reflective Bags Keep Pedestrians Safe

Did you notice how road workers and traffic aids are wearing reflective vests at night? Light bounces back when light shines directly on their vests, making them visible to motorists. The same concept is applied on reflective bags. The reflective piping on the sides glows and alerts drivers to slow down. It makes pedestrians visible from 100 meters. This way people will never worry about making a late night trip to the convenience store.

Safety is priceless. The bag may cost a little more than an ordinary shopping bag but investing in one may save you and the driver from road accidents.

It is also worth noting that Spar’s patented reflective bags are pleasing to the eyes. It’s artsy and fashionable. Most importantly, it can help spark conversation about road safety.

Spar Belgium Launches Patented Reflective Bags, Aims to Boost Road Safety

Minimize Plastic Pollution

Plastic wastes pose major harm on the environment. Tons of plastic wastes go to the landfill and ocean, polluting the air, land and water.

Made from PP-woven material, this reflective bag is an eco-friendly alternative to single-use plastic bags. PP or polypropylene is safe and is highly recyclable. And since it is woven, it is flexible and durable. It is also machine washable so you can always have a clean reflective bag ready for shopping.

Reusing it helps reduce the need to use plastic shopping bags. It is a simple way of helping the community minimize non-biodegradable waste.

Marketing Potential

Did you see that brightly colored SPAR printed across the bag? For business owners, a branded reflective shopping bag can be a good vehicle to promote their company. This is not an ordinary branded shopping bag, but it is a branded shopping bag with a cool safety feature!

Although SPAR was the first retailer in Belgium to launch a shopping bag with reflective strip, it is definitely not the first company to adopt the idea. Following the trend are Coca Cola, The United Nations, Mastercard, Mars, and the European Parliament. Just recently, the NYPD gave away custom reflective bags to seniors as part of their “Senior Safe” campaign. The goal is to help seniors protect themselves from senior crimes and road accidents. Just imagine the benefits shoppers can gain from patented reflective bags!

If you want to know more about this revolutionary patented reflective bag, visit our website today. You can also send an inquiry via our contact form below.