Mastercard is a major player in the finance industry, connecting millions of customers, retailers, banks, and merchants all around the globe. It is one of the many companies that adopted the idea of using a promotional reflective bag.
True to their motto: “We care for your security,” the company released patented shopping bags with the additional safety feature of reflective pipings. This was part of their Black Friday promotions in Costa Rica in 2015 and 2016.
Road safety is one of the major benefits of using a reflective bag. Reports show that road accidents are high during winter between 16h and 19h.
Who can use this shopping bag?
The idea is simple, yet effective in keeping pedestrians, especially the elderly safe on the road at night. Bike commuters can benefit from this as well since the reflective piping, along with other reflective gear and accessories, can help increase visibility and signal other drivers to slow down.
For retailers, using a promotional reflective bag means brand exposure. As customers use their shopping bag, they also advertise their brand to everyone they encounter.
What Material is the Promotional Reflective Bag Made From?
Mastercard’s promotional reflective bag is durable enough to be used for shopping and carrying groceries. It is made from non-woven fabric with matte lamination.
Non-woven fabric can be processed chemically, mechanically, or thermally whereas woven fabric are made by joining fabrics together to create a strong solid material. Non-woven fabric is versatile and offers high design flexibility. It is also cheaper than woven fabric. However, a woven fabric is more flexible and durable. Woven bags usually have a matte or laminated finish.
Is it Truly Eco-Friendly?
It is time to ditch your plastic shopping bags! This non-woven shopping bag is sturdy and can be reused for years to come. Using this bag may not eliminate our plastic pollution problem overnight, but this is nonetheless an important step to reducing plastic wastes. Since retail stores are now charging clients/customers for single use plastic bags, this product is definitely a smart option from a financial and ecological perspective.
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